It's scientifically proven that with effective treatment, HIV cannot be transmitted from person to person. Yet the stigma of HIV being a death sentence still exists. Our brief was to use the science to combat the misconceptions. So, we created undeniable living proof: seven babies born from the world’s first HIV-positive sperm bank.
This was an integrated campaign featuring film, social, digital, print, & direct.
Case study
Launch film
Awards:
Cannes Lions / 1x Gold, 1x Silver, 1x Bronze, 3x Shortlist
D&AD / 1x Yellow Pencil, 1x Shortlist
Spikes / Grand Prix for Good, 2x Gold, 1x Bronze, 1x Finalist
Effies / 2x Gold, 2x Silver, 1x Bronze, 'Hardest Challenge' Award Winner
One Show / 1x Silver, 2x Merit
Anthem Awards / 2x Gold
The Pressies PR Awards / 1x Grand Prix, 1x Gold
Webby Awards / Finalist in Best Viral PR Campaign