Every 12 years, the British & Irish Lions rugby team tours New Zealand – and so do all of their fans. However, these fans spend more time at our airports than at games. So, instead of just advertising at the games, we took over every digital sign in New Zealand airports, turning the wait into a chance for fans to show their support.
This campaign was an activation that featured digital OOH at scale.
Case study
Awards
Cannes Lions / 4x Silver, 3x Bronze, 5x Shortlist
D&AD / 3x Wood Pencil
Spikes / 2x Grand Prix, 3x Gold Spikes, 4x Silver Spikes, 1 Bronze Spike
One Show / 1x Merit Award
London International Awards / 1x Gold, 1x Silver
Ad Stars / 1x Gold, 2x Silver, 2x Bronze, 2x Crystal
AXIS / 2x Gold Axis, 4x Silver Axis, 2x Bronze Axis
AWARD / 2x Silver, 2x Bronze
The Immortal Awards / Shortlist